As the saying goes, “it’s not what you know, it’s who you know”, especially when it comes to building your online presence. When connecting with friends and fellow businessmen, adding people on social media sites is second nature for businesses. These sites act as an effective platform for content sharing and link-building to boost your reputability […]
If you’ve analyzed traffic to your website, you have probably come across the terms “impressions” and “clicks“. And, a quick look at any SEO glossary will inform you that “impressions” refers to the number of times that browsers come across your site or ad in a search, and clicks- well, those are pretty self-explanatory. But […]
E-commerce or electronic commerce has made online purchasing a dream for avid shoppers. Users enjoy the ease of viewing products, learning about promotions, and buying their favorite items with just a few clicks. It’s an online shopping love story for businesses and customers- that is, until it’s time to check out. Shopping Cart Heartbreak Just […]
As the saying goes, the best things in life are free. And when it comes to Google’s awesome SEO tool, Google Analytics, it doesn’t take a rocket scientist to understand why. Google has gone forth into the abyss of the internet to provide website owners with components in Google Analytics that will unscramble your site traffic […]
Major technology divisions have shifted their gears to produce hot, new wearable computing technology (“or wearables”) from watches to armbands. It is no surprise that Google is contributing to the movement. With their innovative technology-equipped glasses known as Google Glass, the product has many wondering if adding a sleek design and savvy technological features to […]
Google has done it again! While web-surfers were stressing about the recently launched Penguin updates, the great Google leaked a preview of the sleek new feature for Gmail accounts: an automatic organizer for inboxes. The enhanced Gmail sorter will categorize every bit of email for users into ‘Primary’, ‘Social’, ‘Promotions’, and ‘Updates’ folders. Hoarders: Gmail […]
According to The Global Web Index, social networking site Twitter now boasts the title of the fastest growing social media website in the world! Although once thought to be a website that would capture only a small audience of web browsers, research illustrates that one in four teens online take part in this trend today. […]
Although an essential part of the marketing process, copywriters have often been overlooked. This mainly stems from the notion that copywriters don’t play much of a role in website building and maintenance. I mean what is copywriting anyway? Despite nay-sayers who believe copywriters solely write pages, articles, or blogs on websites, these “writers of advertising […]
With millions of internet-users browsing the web each day, businesses want to get their hands on the best marketing methods to capture this growing population. SEO professionals swear by various processes, leaving those searching to promote their site overwhelmed. Although there may be hundreds of different ways to increase your site’s popularity, did you know […]
SEO includes a range of practices employed to increase traffic to sites, improve site ranking and boost business. In an industry driven by knowledge, without the expertise of SEO consultants, none of these great marketing prospects would be possible. Basic search engine optimization indubitably relies on honest consultants with a complete understanding of the field. However, with […]
