How to make marketing decisions for your business. What are common marketing mistakes businesses make and what are some of the things that sound so right…until you pay for them and get a dose of reality. Save yourself a lot of money by reading what you should or should not know about marketing. Especially on the Internet. This post is a regular post by the President of drumBEAT Marketing, Robert Fisher.
On Monday, Twitter announced it had enhanced its Ads Editor by adding a new component to its ad structure. Previously, Ads Editor only managed campaigns (advertising objectives, timing, budgets) and creatives (promoted tweets). With Ads Group, you can add several levels of targeting to campaigns and creatives. This is huge for marketers who have been […]
In 2013 it felt like I learned something new everyday. Really, ask my team, those poor unfortunate souls had to sit through it all. Sometimes I had so much to share that I couldn’t even put the first sentence together because I wanted to share a multitude of information but couldn’t figure out where to begin. […]
A main concern of any growing business is, are we doing things the right way? Meaning, are we doing all that we can to make sure that the business has a foundation for longevity. Marketing/advertising is just one realm that this question can fall into, especially when deciding if your marketing should be done within your […]
Did you know that at the immediate point of creation of a work in a “tangible medium”, legal protection applies through automatic copyright? Unless you post images generated on your own, or have obtained a license to use images owned by another party, you could be infringing upon a copyright. Sounds fantastic, right? This violation […]
