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New Age Marketers: Analog By Birth, Digital By Design

Podcasts are a type of digital media that provide marketers with a great tool to create original content around topics they are deeply passionate. This new media also offers listeners valuable insight into the latest news and more invovling emerging trends and industry analysis. the industry, emerging trends, and the latest news and more. a particular […]

In The Know On WordPress 3.6 Oscar

The copywriting team at drumBEAT Marketing is here to break down the new features on WordPress’s 3.6 Oscar update. Since the University of Houston is WordPress creator Matt Mullenweg’s alma mater, we proudly felt the need to sound a bullhorn and inform the public that the best the blogging platform has to offer is finally […]

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ROI of Social Media: Show Me The Money

You may have come across self-proclaimed experts in the online marketing industry who claim to be know-it-alls when it comes to social media. They dub themselves ninjas or gurus. They rave on and on about how they can bring your business tons of likes, shares, or retweets. It’s easy to get caught up in the […]

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Investment in Mobile Marketing Continues Climbing

First off, lets define what exactly mobile marketing is. It is bringing brand awareness of a product or service to the public by reaching out to them on their portable devices. This includes smartphones and tablets. Through this advertising method, businesses can carve out a portion of on-the-go consumers. Capital Idea The digital frontier is […]

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Why Earned Marketing Equals Success

Earned marketing is the attention that a brand’s product, service, or original content garners. What separates earned marketing from paid marketing, is that earned media is not bought. It occurs naturally and organically. Since social media has created a democratization of free media online, it is a beneficial vehicle to utilize in order to drive a message home. Ideally […]

Responsive web design example

The Misunderstandings of Responsive Web Design

Mashable declared 2013 to be the year of responsive web design. Responsive web design is the optimization of websites on different screen sizes in order to create a greater user experience. The basic idea is to have content appear seamlessly across different screens. To accomplish this, developers and designers must ensure that: content loads on any screen […]

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Social Media Marketing 101

Social media marketing is a way of utilizing social media platforms in order to drive traffic to your online business and bring awareness about a product or service. There are a few keys to master in social media in order to build a successful business. If You Build It They Will Come A way toward […]

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French Government To Reverse Three-strikes Anti-piracy Law

In 2009, the French government passed a measure to punish illegal file-sharing, in an effort to combat online piracy. The law was known as HADOPI, named after the French government agency that enforced it. The law worked by giving online offenders two warnings for violations, prior to legal action and the threat of being cut off entirely […]

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Is Tumblr Really Worth $1.1 Billion?

Yahoo Wants To Be Cool Again The Internet world was buzzing Sunday about Yahoo’s board approving the acquisition of Tumblr. An official announcement took place Monday morning. Tumblr, a microblogging platform and social networking website, is a popular property on the Internet today, and with the gain Yahoo is attempting to revamp its image as […]

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28 Years Later, Google Timelapse Project

Google, along with the U.S. Geological Survey, NASA, Time magazine, and Create Lab at Carnegie Mellon University, teamed up to launch a new project that showcases how the Earth has transformed over the last 28 years. This endeavor, called Timelapse, displays environmental changes of the planet. “Users can go back in time and get a […]

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