silhouette of woman holding rectangular board

Why Earned Marketing Equals Success

Earned marketing is the attention that a brand’s product, service, or original content garners. What separates earned marketing from paid marketing, is that earned media is not bought. It occurs naturally and organically. Since social media has created a democratization of free media online, it is a beneficial vehicle to utilize in order to drive a message home. Ideally consumers will think of your company in a positive light and possibly spread that good image to others via channels such as commentary on a blog, likes, or posts.

You Can’t Put a Price on It

The value of earned marketing is immense. This is because of the power of shared content online and word of mouth. When fans of a brand become the channel that a business is expressed, then they are advocating on it’s behalf. This type of self-generated user engagement is important because when marketing is done through the referral of a friend, it creates weight and credibility in the minds of consumers, since it is not coming from the brand itself.

Earned media infographic

A Chance To Learn About Your Audience

Earned marketing allows businesses to gain insight into a customer’s perspective on how they perceive a particular company. This is useful because any feedback generated from individuals engaging with a brand can be utilized to create improvements in a service or product.

Just Like in Hollywood There’s a Twist

I won’t sugarcoat it. There are some cons to earned marketing. First off, companies can only control earned marketing to a certain extent. Businesses may be practicing great SEO and marketing to gain a good reputation, but how their brand is talked about amongst other consumers will always vary. As in all cases, there will be critics. Unfortunately, a bad review on Yelp could earn a company negative reputation, placing the business in a bad light. Despite the saying, all publicity is actually not good publicity. Also, you can’t exactly place a monetary value on a retweet. How would one begin to measure the return investment of a share?

Don’t Forget to Continue The Conversation

When online users comment on any of a brand’s social media platforms, it’s important for the company to engage the users swiftly and often. It never hurts to lend a voice to a business and humanize it. Also, consumers will feel appreciated because someone is listening to them, and they are being treated as a unique individual.

Targeted Results

Define your goals, everything we do is tailored to reach them.

Your Goals are Ours

Reaching your goals through partnership

Global Reach

Leverage our service providers to strengthen your efforts

100% Security Focus

Never wonder if your projects are safe again.