When asked, “What is SEO?” I know I can answer with search engine optimization and still find a confused face in the audience. But if you say it backwards it makes more sense – strategically optimizing a website in order for it to show up in an engine, such as Google, when searched. To understand […]
As an online marketing firm, we understand how stressful it can be for a client to write out a check for thousands of dollars only to have a project, whether it’s a new website, fresh content or local optimization, still be incomplete months later. However, it is important to reflect on whether or not you […]
Normally during work, my ears are steady listening to the tapping of my colleagues’ fingers typing away on their keyboards. My side of the room is normally a little different but today is the day I decided to change that. I am the one and only, event specialist/coordinator here at drumBEAT. I, and others, are […]
As a business owner looking to invest in search engine marketing, you may be debating on which method is a better allocation of your funds: organic search engine optimization or pay per click advertising. Depending on your budget and goals, there are pros and cons to both. But first, let’s review how they differ. Organic […]
An anonymous tip has shaken the online world. Google is producing an anonymous identifier for advertising, or AdID, an alternative for third-party cookies, which contributes to advertisers tracking of people’s Internet browsing activity for marketing purposes. This new project, which was discovered through an anonymous, reliable Google source, is intended to make browsing more secure, […]
First, let’s get some basic stuff out of the way about meta descriptions. A meta description is the snippets that are written below the link when you enter a search. Although meta descriptions are not significant to search engine rankings, they should be strategically written to enhance click-through, and ultimately to improve a search engine […]
Today, September 23, 2013, a total of 19 companies got slapped with a $350,000 fine for schemy SEO practices. According to reports, this group of businesses from teeth whitening services to attorneys, attempted fraudulent “reputation enhancement” processes. After a year-long investigation conducted by Attorney General of New York Eric Schneiderman, regulators found these schemers fabricating […]
So the first thing that a client might say to us when we ask them if they’re using a CMS or are recommending the use of a CMS is, what is a CMS? It’s a natural question to ask for people who don’t speak our nerdy SEO language, and a valid point for anyone who […]
As I wrap up my first week at drumBEAT, I go through my notes and read a few SEO articles (that was part of my homework). Previously, I worked in the public relations department of a marketing firm and initially thought a job as a web copywriter would put my previous work experience to good […]
If you were to perform a search for the web design trends of 2013, you will come across the much-used “large photo background” style. If manipulated correctly, this design is calming, gorgeous to look at, and sleek. It can easily transform any website into an elegant portfolio for photography, food, fashion, etc. However, how well […]
