Google+ has become a beloved social media platform among the DrumBEAT Marketing office; some use it to post our informative blog posts, others use it to network with marketing professionals around the cyber world. Recently, one of my coworkers shared my “What Does Your Logo Say About You?” article when I came across a simple, […]
Social Media and Consumer Perceptions In developing your brand, the customers’ perception is everything. Entire advertising campaigns are developed to focus on improving the consumer’s perception of a product, ultimately resulting in increased sales. So, if a positive perception can improve outcomes, it is reasonable to assume a negative perception can hurt outcomes. In 2012, […]
There is a New Type of Spam to Worry About and its Name Spelled Backwards is TLAMES [Se m alt] I am writing it this way so as not to assist them in any way with getting the word out about them. I am taking this “Voldemort”[1] idea from a post by Will Grundy on […]
For those of us who work in SEO, it can be really difficult to explain it in a way that’s simple enough to make sense to the average person. I’ve struggled with this countless times trying to explain to friends and family members what I do. I’ve heard every SEO misconception under the sun, from […]
Podcasts are a type of digital media that provide marketers with a great tool to create original content around topics they are deeply passionate. This new media also offers listeners valuable insight into the latest news and more invovling emerging trends and industry analysis. the industry, emerging trends, and the latest news and more. a particular […]
This article is a continuation of Link Dating, The Romance of Link Building. With the final nail in the guest blogging coffin by Matt Cutts a few weeks back and with the impact Hummingbird has had on websites, many have been wondering if link building is also a thing of the past? The answer is […]
A little story first. When I was going into 7th grade, my dad had just retired from the Navy and moved to of all places, Waco, TX. (I had spent my whole life up to then living near the ocean on the East coast. There is no ocean in Waco!) When I started school at […]
Celebrities are no strangers to marketing campaigns and advertisements; Got Milk? CoverGirl, Pepsi, and Proactiv are all campaigns that found immense success after splashing famous faces across their print ads. But what happens when you begin to use deceased celebrities as your spokesperson? “It’s nice to put a face to a name.” Using a well-known […]
Working in a small company has it’s ups and downs. On the upside, it makes collaboration easier, allowing everyone to work as a one rather than splitting up into micro-teams. While you get the benefits of operating like a small family, it can also be difficult at times to maintain the delicate balance between being […]
A main concern of any growing business is, are we doing things the right way? Meaning, are we doing all that we can to make sure that the business has a foundation for longevity. Marketing/advertising is just one realm that this question can fall into, especially when deciding if your marketing should be done within your […]
