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Reasons to Invest in Mobile Optimization

Sure, everyone knows mobile devices like smartphones and tablets are growing in popularity. But what does this really mean to companies who want to use this to their advantage in order to increase profits?  According to a 2013 study done by Telmetrics and xAd, mobile users are using their devices for more than just updating statuses and launching angry birds with a catapult. .

So if you’re still unsure about whether or not it’s worth it to invest in a mobile optimization for your website, take a look at these statistics.

  1. Mobile users exclusively use mobile as their default and primary research tool

  2. 1 in 3 mobile users indicated that they use their device throughout the entire purchase process

  3. 1 in 3 smartphone users and 1 in 4 tablet users use their devices to search contact information

  4. 50% of mobile searchers intend to make a purchase immediately or that day

  5. 22% of mobile searchers complete the purchase directly on their mobile devices

What this means to you:

Your clients are out there, constantly on the go, and they are looking for you. However, if your competitors are making it easier for consumers to contact them,  research products and services, and make a purchase by providing a user-friendly mobile site through mobile optimization, you’re likely to lose business and revenue.

This doesn’t mean you have to spend thousands of dollars developing an expensive and elaborate app or creating a separate mobile-specific site. See Mobile Website Vs. Responsive Website and Responsive Web Design and Why You Need It to learn more about mobile optimization.

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