As you may have heard before, and I cannot possibly stress this enough, not all SEO is created equal. And in a lot of ways, improving your online presence is like trying to lose weight. Most people can relate to the time, patience and frustration that goes into weight loss. SEO is not much different. Like […]
Social Media and Consumer Perceptions In developing your brand, the customers’ perception is everything. Entire advertising campaigns are developed to focus on improving the consumer’s perception of a product, ultimately resulting in increased sales. So, if a positive perception can improve outcomes, it is reasonable to assume a negative perception can hurt outcomes. In 2012, […]
For those of us who work in SEO, it can be really difficult to explain it in a way that’s simple enough to make sense to the average person. I’ve struggled with this countless times trying to explain to friends and family members what I do. I’ve heard every SEO misconception under the sun, from […]
Working in a small company has it’s ups and downs. On the upside, it makes collaboration easier, allowing everyone to work as a one rather than splitting up into micro-teams. While you get the benefits of operating like a small family, it can also be difficult at times to maintain the delicate balance between being […]
Hakuna Matata – The Lion King Simon and Pumba had the right idea with their classic motto. We get it. “Stop worrying” is easier said than done. At most, you can distract yourself from worrying, but the best way to handle it is to face the problem head on. Rather than telling yourself to simply […]
With the rising use of hashtags among various social media, combined with the decreasing importance of keywords as a ranking factor and recent changes Google has made to hide keyword data, it is more important than ever for online marketers as well as small businesses to understand this new trend and how to use it […]
If there is one thing I truly hate about my job (and it’s literally the ONLY thing), it’s the hyper awareness I have gained about web design since I started working here. It’s actually a curse to Google anything and realize that things that would previously have gone unnoticed suddenly annoy me with the intensity […]
Whether you’re a start-up company looking to build a website or an established company looking to revamp your current site, there are a few things you, as a business owner, should know when you’re shopping around for a web design company. 1. What are you looking to gain from your website? The first question to […]
As an online marketing firm, we understand how stressful it can be for a client to write out a check for thousands of dollars only to have a project, whether it’s a new website, fresh content or local optimization, still be incomplete months later. However, it is important to reflect on whether or not you […]
As a business owner looking to invest in search engine marketing, you may be debating on which method is a better allocation of your funds: organic search engine optimization or pay per click advertising. Depending on your budget and goals, there are pros and cons to both. But first, let’s review how they differ. Organic […]
