Google+ has become a beloved social media platform among the DrumBEAT Marketing office; some use it to post our informative blog posts, others use it to network with marketing professionals around the cyber world. Recently, one of my coworkers shared my “What Does Your Logo Say About You?” article when I came across a simple, […]
Celebrities are no strangers to marketing campaigns and advertisements; Got Milk? CoverGirl, Pepsi, and Proactiv are all campaigns that found immense success after splashing famous faces across their print ads. But what happens when you begin to use deceased celebrities as your spokesperson? “It’s nice to put a face to a name.” Using a well-known […]
2013 brought forth many exciting and groundbreaking design trends; parallax scrolling, large photo backgrounds, the beloved flat design, and numerous ridiculous memes. Although many of these styles will continue to be seen throughout 2014, there are always new and (sometimes) improved emerging trends as well as beloved styles it’s just time to bid farewells to. […]
We hope you enjoy this whimsical fusion of an SEO glossary and internet marketing! We’ve tried to combine our favorite parts of SEO with the ABCs to clear up some confusion on the subject. Here it goes! Alt text is descriptive text used to allow images to contribute to page ranking. Images have a tough […]
Logos are the single most recognized element of a brand or company. You don’t need a degree in advertising or marketing to identify companies by their logos i.e. a swoosh, a bitten apple, a jockey on a horse, etc. These three logos belong to well-established businesses known internationally solely by their trademark, a shared goal […]
An anonymous tip has shaken the online world. Google is producing an anonymous identifier for advertising, or AdID, an alternative for third-party cookies, which contributes to advertisers tracking of people’s Internet browsing activity for marketing purposes. This new project, which was discovered through an anonymous, reliable Google source, is intended to make browsing more secure, […]
If you were to perform a search for the web design trends of 2013, you will come across the much-used “large photo background” style. If manipulated correctly, this design is calming, gorgeous to look at, and sleek. It can easily transform any website into an elegant portfolio for photography, food, fashion, etc. However, how well […]
This past week, my fellow colleagues and I attended a convention in hopes of networking with potential clients and sharing our inbound marketing knowledge. We were indeed excited that we were the only marketing booth present at the convention and soon found that other professionals shared our enthusiasm for promoting businesses and small companies. There […]
It happens a few times a week; I sit at my desk and type any word combination into Google Keyword Planner with hopes of seeing unrealistically high numbers and low competition. As a newly minted SEO Copywriter, I have conducted two different types of keyword research; the right way and the point-and-laugh at the new girl […]
We’ve all heard the stories; electric shock from third party smartphone chargers, busted lips from laying in bed and holding smartphones inches above the face, and AT&T’s “It Can Wait” Campaign. It’s simple; users refuse to cut the smartphone umbilical cord, which has allowed them to experience the good, the bad, and the ugly of […]
