On Monday, Twitter announced it had enhanced its Ads Editor by adding a new component to its ad structure. Previously, Ads Editor only managed campaigns (advertising objectives, timing, budgets) and creatives (promoted tweets). With Ads Group, you can add several levels of targeting to campaigns and creatives. This is huge for marketers who have been […]
Author: Susie
Susie Dagastino is a Digital Marketing Stategist at drumBEAT, where she started after moving to Houston in early 2016. She has a strong background in social media marketing, shopper marketing, and has worked with several fortune 500 and 100 companies. The thing Susie most enjoys is finding solutions to problems and creating new ways to find and report analytics. Susie considers herself a data nerd, a podcast junkie, a Netflix fanatic, and among all things, an aspiring Dunder Mifflin apprentice.