{"id":6333,"date":"2013-09-16T05:31:53","date_gmt":"2013-09-16T10:31:53","guid":{"rendered":"http:\/\/www.drumbeatmarketing.net\/?p=6333"},"modified":"2022-04-22T14:43:32","modified_gmt":"2022-04-22T19:43:32","slug":"describing-seo-in-novel-and-picture-book-terms","status":"publish","type":"post","link":"https:\/\/clients.geminoscreative.com\/marketing-blog\/describing-seo-in-novel-and-picture-book-terms","title":{"rendered":"Describing SEO in Novel and Picture Book Terms"},"content":{"rendered":"\n
This past week, my fellow colleagues and I attended a convention in hopes of networking with potential clients and sharing our inbound marketing knowledge<\/strong>. We were indeed excited that we were the only marketing booth present at the convention and soon found that other professionals shared our enthusiasm for promoting businesses and small companies. There were a couple interesting situations that were brought to my attention in which I sat down and analyzed for future networking opportunities.<\/p>\n\n\n\n To briefly summarize, I was once again reminded that not everyone is familiar or completely interested in online marketing. Many conversations contained the “I’m not sure, I have a guy who takes care of that stuff for me” line and quickly highlighted a pattern in these professionals. Perhaps they really don’t care, have time, or believe that SEO is too complicated to fully comprehend and grasp however, I noticed my coworkers using accessible resources and tactics that allowed these convention go-ers to have a solid understanding of their business’ online performance and how SEO affects it.<\/p>\n\n\n\n I write a lot about “try to remember” and “I was reminded that”, but constant reminders carry benefits in professional decisions and performances. Keeping another person’s knowledge in your field and their professional\/personal interests in mind will aid you in which direction to take when discussing inbound marketing.<\/p>\n\n\n\n My guy takes care of that for us.<\/strong>Know Your Potential Client<\/h2>\n\n\n\n
The number one response when I’m meeting professionals with zero time for technology. This is certainly not a bad thing; many of these people I’ve met are literally too busy to worry about something they can trust in someone else’s hands. In my past professions, it has been difficult to break through this barrier however, I’ve found that many people appreciate the time and effort you take to personalize your technical explanations. When you hear the above response, remember that you are that guy<\/strong> (or lady). Although they may have a designated employee who monitors their marketing needs, you still have the opportunity to inform them about your profession and show them something they’ve never seen before. It may spark their interest in their online performance thus, possibly taking your business card, visiting your website, or passing your card along to someone in need of your services.<\/p>\n\n\n\nThe Picture Book<\/h2>\n\n\n\n