{"id":6321,"date":"2013-09-19T21:00:19","date_gmt":"2013-09-20T02:00:19","guid":{"rendered":"http:\/\/www.drumbeatmarketing.net\/?p=6321"},"modified":"2022-04-22T14:43:29","modified_gmt":"2022-04-22T19:43:29","slug":"copy-important-seo-design-process","status":"publish","type":"post","link":"https:\/\/clients.geminoscreative.com\/marketing-blog\/copy-important-seo-design-process","title":{"rendered":"Why Copy Is Important In the SEO Design Process"},"content":{"rendered":"\n

If you were to perform a search for the web design trends of 2013, you will come across the much-used “large photo background” style.<\/p>\n\n\n\n

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Photo by Domenico Loia<\/a> on Unsplash<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n

If manipulated correctly, this design is calming, gorgeous to look at, and sleek. It can easily transform any website into an elegant portfolio for photography, food, fashion, etc. However, how well would this design compliment a small business looking to increase their online presence?<\/p>\n\n\n\n

Recently, I coughed up a wireframe that resembled a mock up of a picture book; I included lots of space for images, logos, and buttons but I completely omitted room for content. The feedback from my supervisor? Needs more content!<\/p>\n\n\n\n

But I Want to Showcase the Product<\/h2>\n\n\n\n

It’s very difficult not to fall head over heels with an image heavy website, especially when it’s referred to as one of the “hottest” trends of the year. After completing our client’s wireframe and receiving constructive criticism, a wave of memos hit me; I work for an inbound marketing firm where my primary goal is to practically give birth to internet superstars, or that’s what I like to think I do. Even though our client’s target market may consider a large photo background site “cool” or “pretty”, they will surely find it confusing and rather unnecessary for the company’s purpose. You can certainly exhibit your client’s product through imagery, but for the sake of SEO, and good business practices, content is a must<\/strong>. I have carefully comprised the following list of websites that may be suffering from image overload:<\/p>\n\n\n\n

Say yes to the large photo trend if…<\/strong><\/p>\n\n\n\n