{"id":10275,"date":"2013-10-21T12:34:59","date_gmt":"2013-10-21T17:34:59","guid":{"rendered":"http:\/\/www.drumbeatmarketing.net\/?p=6810"},"modified":"2022-04-22T14:43:20","modified_gmt":"2022-04-22T19:43:20","slug":"what-does-your-logo-say-about-you","status":"publish","type":"post","link":"https:\/\/clients.geminoscreative.com\/marketing-blog\/web-design\/what-does-your-logo-say-about-you","title":{"rendered":"What Does Your Logo Say About You?"},"content":{"rendered":"\n
Logos are the single most recognized element of a brand or company. You don’t need a degree in advertising or marketing to identify companies by their logos i.e. a swoosh, a bitten apple, a jockey on a horse, etc. These three logos belong to well-established businesses known internationally solely by their trademark, a shared goal among many small business owners.<\/p>\n\n\n\n
In the process of becoming a household name, small companies should take some time to examine and analyze their brand; Is it appealing? Does it represent our company? What does it say about the business?<\/p>\n\n\n\n
Even though that distant relative may be a professional graphic designer, it’s not always<\/strong> the best idea to take logo shortcuts. In a rather large handful of cases, small businesses hand their logos over to a novice designer for a good price and guaranteed satisfaction. Although this practice can ensure success if the newly minted artist turns out to have a talented eye for creativity and polished technique, this risk may not always conclude with a happy ending.<\/p>\n\n\n\n In some unfortunate situations, the amateur designer produces… an amateur design. As a designer, I have experienced cases where the client loves their logo and it’s nearly impossible for them to believe they have an unprofessional, unappealing logo. And trust me, this is not us designers being picky and arrogant. It’s absolutely necessary for a company to examine their trademark and ask themselves whether or not it’s a good representation of their company. This keeps their image fresh and captivating, and makes self-promoting a little easier. It’s not recommended to completely disregard connections and acquaintances; you may be missing out on world-renowned artwork. It is however, recommended to be considerate of your business; find a trustworthy marketing agency with a professional, versatile portfolio, who make your brand awareness their priority.<\/p>\n\n\n\nWould You Get A Tattoo Of Your Logo?<\/h2>\n\n\n\n