As a business, keeping up with the most effective marketing trends is a no brainer. However, understanding which practices will rev up your business for the long haul and which strategies lead to a dead end may be a a different story. And what about this SEO marketing movement?
You’ve probably heard about SEO or search engine optimization, and it seems to be all the craze for marketing. However, taking a step away from those beloved traditional, print media marketing practices from newspaper ads to snail mail, and moving forward into the digital age can be a bit unsettling. So if you’re still on the fence about diving into the into the internet with SEO marketing tactics, hearing these three major advantages may prepare you to take the leap:
1. Discover New Business Opportunities: Get Your Business Found Globally and Locally.
The internet teams with millions of potential clients. Want to tap into this market? Dipping your toe in with SEO will provide endless opportunities for your business to connect and market with clients around the world. You may already have a gorgeous website, but without proper optimization tactics, you’ll be left in the dust only to lose potential clients to your competitors.
Take your marketing campaign to the next level for global and local business through SEO. Optimization tactics will increase your online visibility and help you target audiences which you may have been unable to reach previously. But how can SEO do all these things? It’s simple; SEO operates through a basic system of:
- Searches: Each day people are searching online for businesses like yours. They ask search engines to find what they are looking for by typing in “keywords” or sets of words that are specific to their search. For instance, someone looking to hire a local lawfirm may search for “(Your City) lawyers”.
- Tailoring Sites to Queries: By customizing your site content to information your customers may be searching for, you augment your chances of showing up in search engine results pages (SERPs). The more optimized your site, the higher your site should rank on SERPs. SEO methods for achieving this involve developing relevant, fresh content, enhancing web design, and linkbuilding, all on a user-friendly and search engine-compatible website.
- Getting Results or Impressions: Once your site has been optimized, your website can answer queries from potential clients! In other words, your webpages will appear in search engine results, showcasing your business. Now how’s that for cost-effective advertising?
- Clicks and Leads: Voila! Thanks to SEO, you’ve been found by another potential client. Once a browser has landed on your website, SEO does the rest of the legwork by ensuring that your content engages users and pitches your amazing business ideas to help you get leads or land sales!
2. Increase Reputability Both On and Off The Web
If this wasn’t good enough, SEO can do wonders for your business’s reputation. When you build your business upon a solid online presence, you also establish authority. Blogging and creating webpages that reveal your expertise and vision allow you to show off your knowledge to potential customers. Express your understanding of the area you work in to act as a “go-to” source for information and you will build a positive reputation as a trustworthy, dependable business over time.
Your website is a representation of your business. Optimizing your site is essential for catching your clients attention both visually and intellectually. Keeping your website up-to-date with the latest news and information concerning your business and similar businesses conveys that you are on-top of things and informed. As a result, people will likely view your company as a reliable source and either A) become a client, or B) refer your business or your information to others!
3. Track Progress with Ease to Enhance Your Business
The best part is, you can watch these benefits unfold through online tracking tools! With all of your data online, sales and leads can be easily analyzed with the click of a button. Many SEO analyst programs are available online, and free for your use. These give you direct feedback on marketing and SEO techniques that are working effectively and those which might need tune-ups. Businesses can explore this data through:
- Behind the Scenes Information: Analysis websites and programs examine your site to determine how many times your site has appeared in search results, how many clicks each page has received, and how users are interacting with your site over time. Find out what customers are actually searching for through keyword tools and query feedback.
- On-Page Feedback: Ever want to know what your customers are thinking, or what they are searching for? Gain customer insight via social media websites, question and answer sections, or comment forums. All you have to do is ask!
Technology keeps you in the loop with your company’s growth in major areas, so that you can target the areas which need to be improved. Follow up on online promotional tools for continual advancement of your businesses marketing strategies. These SEO tactics maintain organization of your business’s information to allow for enhancing of your business in the long run.
When it comes down to it, SEO is the whole marketing package: reputation building, networking, advertising, and analyzing. You’ve got nothing to lose and everything to gain- including marketing to millions of internet-users! Leave a comment below or ask the SEO gurus questions on our Q&A form for more information.